SUA
BRANDING
LETTERING
PACKAGING
SUA Beauty is a beauty and skincare brand founded by Brazilian entrepreneurs in the United States. The company offers products inspired by the everyday beauty rituals of Brazilian women, introducing essentials that are well-known in Brazil but largely unfamiliar to the American market.
The brand needed to stand out in a market dominated by highly industrialized beauty products and Egyptian loofahs, which are far more widely recognized internationally than their Brazilian counterparts.
The visual identity positioned the brand's Brazilian heritage as its key competitive advantage, drawing inspiration from the Made in Brazil label as a symbol of quality, authenticity, and personal care.
