The project centered on unifying the illustrations by artist Adriana Bittar, featured on the labels since the brewery's inception, with a distinctive visual system that could adapt seamlessly to the unique personality of each beer in the portfolio. The brand's voice was built around celebrating its roots as its greatest point of differentiation. The new identity embraces and takes pride in its heritage, transforming its origin into its strongest brand asset. Today, the brand is recognized for a visual identity that proudly reflects its Goiás heritage, featuring the caracara and the maned wolf as the defining symbols of its crest.