DOMUM

BRANDING

LETTERING

PACKAGING

DOMUM is a specialty beer shop based in Brasília, Brazil, seeking a visual identity that reflects the country's cultural character while elevating the experience of enjoying craft beer in a space that matches its quality. The brand lettering was custom-designed, drawing inspiration from the city's graphic language, architectural lines, and the movement of Brasília's illuminated signage. With its striking modernist aesthetic and iconic urban landscape, Brasília served as the conceptual foundation for the project.